RCS Business Messaging for Interactive Customer Communication

Build Customer Confidence with Every Branded Message Give your business a recognizable identity with verified RCS sender profiles that display your brand name, logo, and authentication details. Help customers identify legitimate communications while creating a consistent brand experience across promotional campaigns, transactional updates, and customer interactions.

Make Every Promotion More Visual and Engaging Replace plain text messages with engaging multimedia experiences using Rich Communication Services. Combine high-quality images, videos, promotional content, and interactive elements to showcase your products and services more effectively. Use rich cards to present a featured product or service with an image, description, and clickable action. Help customers discover offers and understand your business without relying on lengthy text descriptions.

Make Customer Interactions Faster with Clickable Actions Simplify customer journeys by adding interactive buttons and predefined responses to your RCS messages. Help customers explore products, confirm appointments, visit websites, or connect with your business without manually typing responses. Add calendar events, provide direct calling options, and help customers view business locations through supported RCS actions. Turn everyday communication into convenient, action-oriented experiences.

Transform One-Way Notifications into Meaningful Conversations Create interactive customer experiences with RCS Business Messaging that allows users to respond directly to your messages. Move beyond traditional broadcast communication by enabling customers to ask questions, share responses, and continue conversations within their messaging inbox. Customers can also share their location through supported RCS actions when location details are required for assistance or service requests. Connect automated messaging with human assistance when needed.

Connect Rich Messaging with Your Existing Business Systems Integrate RCS into your applications, CRM platforms, and automated workflows using MSG91's RCS Business Messaging API. Trigger customer communications directly from your business systems, streamline repetitive messaging tasks, and manage interactive communication without manually initiating every message. Create text-based RCS templates for straightforward notifications or use interactive formats when customers need additional information or actions.

Understand Customer Engagement with Detailed Messaging Insights Measure the effectiveness of your campaigns using supported delivery reports, read receipts, and customer interaction metrics. Understand how recipients engage with your messages, identify which actions attract attention, and use available performance insights to improve future communication strategies.

Respond to Customer Enquiries Anytime with Automated Conversations Let your RCS chatbot manage customer conversations from simple FAQs to complex, multi-step enquiries without constant human intervention. Deliver instant, multilingual assistance, automate customer interactions, and guide users through personalized conversations around the clock. When human expertise is needed, seamlessly transfer conversations to your support team through MSG91 Hello without losing context.

Bring Every RCS Customer Conversation into One Shared Inbox Manage incoming RCS customer replies through MSG91 Hello and give your support team a centralized workspace for handling enquiries. Let chatbots manage routine questions while human agents take over conversations that require personal attention, with access to previous chat context.